Reputation Marketing StrategyDominate Your Competition & Get More Customers
The Perfect Reputation Marketing Strategy
At Strong Point Marketing, we know what works when it comes to developing and marketing your small business’s online reputation. Anyone directing a battle needs a strategy which is then implemented as tactics. Trust us, this is not only a battle for your five star reputation to boost your ego: it’s a battle for your business’s survival. With that in mind we utilize a proven system backed up with the best state-of-the-art reputation marketing software. We manage and defend your reputation, build your reviews so you become the trusted market leader in the eyes of consumers, and then market your reputation to get more customers.
Managing Your Business's Reputation
Dominating the first page of Google
When a potential customer searches for your specific company name what does the first page of search results look like? Does it just have your website and a few other listings? If you don’t dominate the first page, you could be effectively advertising for your competitors! Additionally, if you don’t claim and fill in the most important online business directories, you’re losing the chance to differentiate yourself from your competition, control your message, and reach more potential customers.
Review Early Warning System
Your company is only one or two reviews away from a bad reputation online, if you’re not monitoring. Now, no reputation management company can really remove bad reviews (despite what some companies will tell you), but having an 24/7 alert system that tells you the moment a bad review is posted online can go a long way in mitigating the damage done to your reputation.
Monthly reporting keeps you on track
Reputation marketing is something that needs to be worked at. Your online reputation is vital to your business’s survival. We keep you on track to dominate your competition and be seen as the market leader with comprehensive monthly reporting. Your reputation marketing report analyzes everything that your customers are saying about you online – all in one place!
Building Your Reputation
Control Your Reputation
Let’s just face it, it’s crazy out there: anyone can post anything they want about your business and review sites will do almost nothing to stop them. And then there’s another problem: how do you easily and smoothly direct satisfied clients to the best review sites for your business? Reputation marketing is all about taking as much control as possible of your online reputation. You don’t want to just wait for reviews to happen. You want to make them happen.
We custom build for your firm a feedback page that acts as a funnel for your reviews. This isn’t just a form, it’s a focal point for your reputation strategy, a place to direct your clients to leave you reviews which can then be distributed to your top designated review sites. And it’s a safety net: negative reviews submitted through your feedback page are instantaneously routed to your email inbox so your office can handle the complaint before the client spreads it around the internet.
The Right Tactics to Get Reviews
Training Your Staff
The game of reputation marketing is about gaining the trust of potential customers before they even call, and what you don’t know can hurt your practice. And it pays to know the rules of the game. With a series of short videos, we train you and your staff so you know the working essentials so you can operate with them.
Marketing Your ReputationPositioning Your Business as THE Market Leader
Video review commercials
Once a month we produce a sixty second video that showcases one of your winning testimonials and distribute it all over social media. By survey we have found that 70% of consumers that watch the said they would pick up the phone to call you after watching your video review, and 65% said they would refer you to a friend that needed your services. Click here for more info.
Your 5-star reviews on your website
87% of potential consumers referred by word of mouth are going to search for information about your practice. Undoubtedly they’ll end up on your website. You only have 10-20 seconds to make a positive impression on a visitor. Why not show off your five-star reputation? We have the technology to pull your video commercials and five-star reviews from around the web onto your site.
Syndicating the your reviews to social media
Your potential customers are on social media. In fact 73% of US adults use social media. Your firm can’t afford to be not to be using these incredible tools to reach your audience. To help you capture this huge segment of the population and market your five-star reputation to them, we turn your reviews into easily shareable review images and syndicate them to up to nine social networks. No matter where your potential customers turn, they are going to find your stellar reputation!
What We Deliver
The Perfect Reputation Marketing Strategy is a framework for building your lbusiness’ five star reputation online and marketing it to get more customers, but we work with every client business individually, and create and implement a strategy customized to your business. We consult with you each step of the way.